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The financial crisis has bottomed out, but the economic recession still needs time buffer. At present, international market demands for stationery products, including product quality, packaging, and delivery deadlines, have higher requirements, and have begun to gradually extend to the production process. The research and development of products will combine products with environmental protection, energy resources and regional culture. The internationalization of competition will be the development trend of China's stationery industry in the next few years. China's stationery industry will be the basic industry of the economy, and how to seek market breakthroughs and establish Effective sales channels, these will be the subject of our exploration.

1. Polarization of the company will further intensify

The next few years will be the high-speed shock period of the stationery industry. The immediate consequence of this high-speed shock is the expansion of polarization in the current stationery brand camp. Lepusheng Stationery expects that stationery companies that can really survive in the market in the next few years will definitely not have so much. But this kind of high-speed oscillation in the stationery industry will bring huge opportunities. The result of the shock will make the market operation more rational.

2. China will further stabilize its position as a stationery manufacturing center

With the acceleration of China's integration into the global economic environment and the rapid rise of economic strength, China has become the most dynamic economic region in the world. China's economic facilities are relatively complete, the industry is relatively mature and labor costs are low, and it has become the comparative advantage of the global stationery manufacturing center. The outward-oriented development characteristics of the stationery industry are obvious. The strengthening of the status of the center is first of all reflected in the overall growth of export of stationery products in recent years: the growth rate of export of major stationery products is higher than the growth rate of production, and higher than the growth rate of sales in the domestic market. The huge market and central position attraction will further attract the transfer of the stationery multinational manufacturing center to China.

3. Market competition will shift to high quality and high technology

With the deepening of competition, the profits of the various stages of the stationery industry chain are being compressed, and the space for price reduction is decreasing. More and more companies are familiar with the fact that price competition alone cannot establish core competitiveness, and it is not the direction of long-term development, so as to strive to explore new development paths. Many stationery companies have increased their investment in technology, developed new products with high technology content, made product differentiation as a long-term plan for enterprise development, sought new market demand, and established new economic growth points to realize the Continuous development. For example, Lepusheng is constantly absorbing the need for cancellation fees, developing a variety of stationery products with practical functions, brushing dual-use correction fluids, PET tape core tape, dual-use liquid stationery, etc., perfect service for general consumption. By.

4. The integration of domestic and foreign companies will further accelerate

In order to increase their own strength and expand the international market faster, domestic stationery companies will speed up the integration with foreign companies through various means to improve product quality and competitiveness. While continuing to expand markets in the United States, Japan, and other traditional countries, Southeast Asia, the Middle East, Russia, Europe, and Africa will also fully blossom. Lepusheng Stationery believes that the stationery industry will continue the momentum of structural adjustment, but at the same time it will continue to highlight some bright spots. Therefore, in the next period, the company will implement business expansion in both domestic sales and foreign trade, and accelerate the pace of internationalization.

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